IAW Blog

Many people use email in their business for communication and nowadays you are considered “different” if you do not have an email address. It is a crucial business tool and is just as important as a phone or postal address.

Email Marketing is a fantastic way to generate further business from existing clients. Sending out special offers and latest news can re-ignite business relationships and open channels of communication between you and your existing customers or new ones.

Email Marketing From It’s About Websites

We believe in a no jargon approach to all of our services. We offer a fully managed email marketing service, taking you from the very beginning with your ideas, through the design process, to the send of the email and finally producing an easy to understand report on the performance of your email campaign to explain:-

• How many people opened it (And who)
• Where they opened it from
• How many clicked on links
• Which links they actually clicked on (We can drill down to a per person basis)
• Who unsubscribed from your list
• Who forwarded your email on to a person not in your list

Cost benefit analysis

When you tally up the cost of a traditional marketing leaflet campaign, you are typically going to have the cost of design, print and delivery. When sending this to 1000 people, the cost can quickly add up to well over £500, and with no way of tracking whether it was successful or not.

With email there is no print cost. However, you still need to pay for the design and a small delivery cost which is a fraction of a traditional post delivered campaign. Despite it costing so little to send your email marketing, you also get all these fantastic, detailed reporting functions included in the cost.

Oh, and don’t forget, you are doing your bit for the environment too! By avoiding printing anything whatsoever, you are reducing your companies carbon footprint!

So give us a call on 0151 324 0102 to see how It's About Websites can help you.