IAW Blog

How good is your mailing list? Email list management is an important part of email marketing. Many businesses look at their email marketing lists a  play the numbers game by simply adding new names as user unsubscribe from their mailing database.  You have also take a look in your inbox to see those who resort to email blasts, regardless of subject relevance.  How often do you just delete or hover over that unsubscribe button.  These  methods show no consideration shown towards recipients or your own brand.

So take some times and consider the following:

• Ensure your email recipients know who you are, and explain how you obtained their details. It's also a legal requirement to give your business contact details.
• Provide your recipients with an easy, instant unsubscribe process. It is pointless to continually communicate with anyone not interested in you or your products. Better to go fishing in a smaller pond with the right bait. It’s more economical to email 250 recipients who genuinely interested in your business than 2,500 with little or no interest.
• Checking responses, your open and click rates to see who you are been interacted with and to see whether they are being sent to “trash”. Understanding how recipients read your newsletters will benefit future campaigns.
• Use an Email Service Provider to manage your email campaigns, we recommend Mail Chimp to all of our clients. This will help you manage unsubscribes, improve deliverability and provide statistics on user interaction.
• Segment your list into categories such as customers, prospects, interests. This will  prevent you from sending inappropriate offers or information.
• Send topical and informative emails, and submit them regularly to keep in touch with recipients. If you have not used your email marketing list for more than six months then send a re-engagement campaign. If recipients forget who you are, your email marketing list might become redundant.
• Be careful of buy mailing lists as this could be damaging for your name / brand we always recommend that you collect your own data via feedback form on your website or customer registration documents. Let people opt in to your mailing list.