IAW Blog

So we all learned to write in school - but that doesn't necessarily mean you'll find writing your website easy. If writing's not your main job, you'll probably struggle to find the time to get everything down on paper, let alone tangling with grammar, proofing, web copy and the dark arts of search engine optimisation.    

Using a copywriter to create your web words helps with:

• short, succinct, easy-to-read text
• creates a style that conveys your personality
• includes valuable keywords, without getting repetitive, that can help give you a bump up the search engine rankings pages

And just to prove it, here are five very good reasons why:

1. It's all about you

The tone of your copy is an important part of your brand. You wouldn't draw your own logo (would you?!), so keep your brand clean, consistent and professional. Or as friendly, approachable or cheeky as you want to be.

2. Getting it write

So, you've splashed the cash on a spangly new website - you really don't want it littered with typos, literals and spelling mistakes. Get a copywriter to write your copy and you'll get a full writing, editing and proofreading job. All you need to do is sign it off...

3. Can't see the wood for the trees?

You live and breathe your business 24/7. Sometimes it's easier to let an outsider describe what you do - they'll find it easier to ask questions as a customer, and understand how best you answer them.

4. Keeping up with the Jones Blog

Did you think a blog seemed like a good idea? But you've got no idea what to say now. And no spare time to try and write it. Although you might get an initial surge of inspiration, it's difficult to keep the momentum going...

Concentrate on what you do best and let someone else take care of your blog. It'll work better for you in the long run.

5. Not the nine o'clock news

You love what you do, and every new product, event, launch and staff pet tickles you pink. But try and remember why your readers will find it interesting - describe the benefits, not the event. Sometimes it's far easier for an someone independent to get to the crux of why what you do's important for the client.

So, if you're doing what you do best, let us do what we do best. It'll save you time, money, and stress.

For more information on IAW's copywriting services call us on 0151 324 0102 or email info@itsaboutwebsites.com.